Hollywood, Calif. -- Oxygen is the latest network to take the plunge into the
original-movie waters with a romantic comedy set to debut in October.
The film, A Tale of Two Wives, debuting Oct. 11, stars Cheryl Hines
(Curb Your Enthusiasm) as one of two women married to a man afraid of
marital boredom, played by Peter Gallagher (While You Were Sleeping).
Oxygen president of programming Debby Beece said the film -- produced in
conjunction with film-production company Working Title -- could be the first of
several original movies to air on Oxygen in the near future.
Unlike the women-as-victim roles usually portrayed in Oxygen competitor
Lifetime Television's movies, Beece said, Oxygen movies will take a more
lighthearted approach to the issues facing women.
"We're generally an upbeat, optimistic, fun kind of place, so we're looking
for humorous, strong women -- no victims," she added.
Beece believes developing a successful original-movies franchise will bring
new viewers to the network and aid in promoting other Oxygen original
"It's a format that people want to see and attracts a lot of stars that you
wouldn't ordinarily get," she said. "It brings a lot of new reasons for viewers
to tune in."
Beece spoke with Multichannel News after Oxygen's Television Critics
Association summer press tour presentation here.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.