Oxygen Media announced that it has more than doubled its
insertable-subscriber count to nearly 3 million since last March.
Its 1.4 million-subscriber uptick has come with the recent additions of such
systems as Cox Communications Inc. in Orange County, Calif., and AT&T
Broadband in Denver, Dallas and Salt Lake City.
This means 20 percent of Oxygen's base can now be targeted for local
advertising sales, according to senior vice president of affiliate relations
In a related move, Murano also announced that former national sales manager
Michelle Niven has become Oxygen's director of local ad sales. Prior to Oxygen,
Niven was a sales manager at Cox CableRep in Baton Rouge, La. (formerly AT&T
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.