Obama Debuts White House AR App
The Obama Administration has teamed with the White House Historical Society and Nexus studios to produce an augmented reality (AR) app creating a 3D video of the White House that pops up out of a dollar bill.
The free app is now available for iPhones or pads at the Apple Store or for Android phones and tablets on Google Play.
The Obama Administration has been all about whizbang tech, whether it was allowing google Street views of White house rooms, putting government data online, streaming White House events to even creating its own White House online programming.
The app is billed as using AR to "to educate and inspire Americans to learn all about what the People’s House stands for." It compresses a year--from the iconic Easter Egg Roll to a State Arrival [in the rain, no less] to a snowman on the lawn to fireworks--into a handheld device.
That comes as a new resident--President-elect Donald Trump--prepares to move in, though how much time he will spend their versus his New York digs remains an open question.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.