Nielsen Media Research's Monitor-Plus, measuring eight media, announced
Friday that ad spending for the first quarter of 2002 rose 1.8 percent to $17.3
billion from $17 billion the year before.
For its part, network-cable advertising edged up 0.4 percent to almost $2.75
billion from $2.73 billion, according to Nielsen.
Network television showed the strongest increase, up 9.2 percent to $5.32
billion from $4.88 billion. The research firm attributed much of network TV's
gain to NBC's coverage of the Winter Olympic Games in February.
Spot TV increased 1.9 percent to $4.55 billion, while syndication declined
8.9 percent to $734.9 million.
As for the Hispanic TV networks, Nielsen reported that they slumped 2.8
percent to $413.9 million in the initial 2002 quarter.
Elsewhere, national magazines saw advertising revenues decrease 5.4 percent
to $2.65 billion. Spot radio, encompassing 19 markets, rose 5.1 percent to
$807.4 million. Couponing sustained the heaviest declines of the measure media,
off 26.8 percent to $113.9 million in the first quarter, according to
Looking across the eight media sectors, Monitor-Plus found that automotive
posted the largest dollar increase for the quarter (up almost $170 million, or
10 percent, to $1.9 billion), while beer and motion pictures notched the
heftiest percentage gains -- up 37 percent to $250.4 million and 35 percent to
$663.7 million, respectively.
Motion pictures was the No. 3 category overall, beer No. 8.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.