Nickelodeon announced a partnership Monday with TRIP.com Inc. to create
co-branded travel packages designed for families.
The companies agreed to cross-promote the packages on their Web sites, NickJr.com and Trip.com.
As part of a marketing agreement valued at several million dollars,
NickJr.com will integrate online booking software so parents can create travel
arrangements geared to the needs and interests of their families.
NickJr.com already has a travel link on its Web site, which boasts travel
games and recommendations from visitors to the site.
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