Nick Off to Strong Start
The premiere of Nickelodeon's new kids' season last Saturday generated a 5.2
rating and 2.1 million average kid viewers from 8 a.m. to noon, posting a 20
percent increase in the kids two-through-11 demo from last year.
CBS' new 'Nick on CBS' season also began Saturday. The block -- which
includes Hey Arnold!, The Wild Thornberrys, Dora the
Explorer and Blue's Clues -- pulled a 2.0 rating (8 share), topping
last year's average by 17 percent.
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