Skip to main content

Nick Gets All of Noggin

After four years of co-ownership, Nickelodeon Wednesday purchased Sesame
Workshop's 50 percent interest in the pre-school/tween-targeted Noggin digital
cable network.

Terms of the deal were not disclosed. Sesame Workshop will continue to
produce new programming for Noggin, but it has the ability to pull its signature
children's series Sesame Street from the service in two years, said
network sources.

Sesame will also continue to produce its new interactive series Play With
Me Sesame
for Noggin through 2009.

Noggin's daytime preschool programming block as well as its tween-targeted
block 'The N' will remain commercial-free for the foreseeable future, according
to Nickelodeon, TV Land and TNN president Herb Scannell, who will oversee the

Noggin general Manager Tom Ascheim will report to Scannell.

Scannell doesn't expect to make any major changes to the network, which also
airs Nickelodeon pre-school series such as Blues Clues.

Currently in more than 25 million households, the network is part of MTV
Networks' digital suite.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.