Nickelodeon has initiated a campaign to commemorate Black History month featuring a trio o PSAs featuring kids portraying distinguished African-Americans.
The kids' kingpin in partnerning with Because of Them, We Can with the spots running across the network’s multiple platforms, including on-air, digital and social. The 30-second PSAs, showcasing kids as Maya Angelou, Muhammad Ali and Malcolm X, were produced by Because of Them, We Can and will air throughout February. They can also will be viewed on the dedicated web site http://www.nick.com/thanks that provides kids and families with additional information about Black History Month.
“Through this partnership, Nickelodeon is using the power of our screens to amplify a positive message and connect kids to the lessons of the past that underscore the remarkable contributions of African Americans,” said Marva Smalls, executive vice president of public affairs at Nickelodeon. “The Because of Them, We Can™ campaign encourages a new generation of kids to learn about African-American history in a way that makes them part of the narrative and is relevant to them.”
“We are excited to share these videos through the lens of Nickelodeon, empowering their viewers and hopefully, awakening their potential,” said Eunique Jones Gibson, the founder of Because of Them, We Can. “Our goal is to connect kids to heroes, past and present, and create a banner of excellence for all people, young and old, to live by.”
Kids can log on to http://www.nick.com/thanks to stream the Because of Them, We Can-created spots; learn interesting facts about other noteworthy historical and modern day African-American icons; view additional Black History-themed video clips; and get more information about the Because of Them, We Can campaign™. Nickelodeon’s social media channels will also support the initiative with daily tweets of images from the Because of Them, We Can initiative via @NickelodeonTV and posts on Nickelodeon's Facebook page throughout the month.
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