For viewers who miss some or all of the highly anticipated Super Bowl commercials, NFL Network is slated to replay the advertisements immediately after the Feb. 1 game.
The network will run the commercials back-to-back in their entirety Feb. 1 at 11 p.m. NFL Network will not air any of its normal commercial inventory during this special, dubbed Super Bowl XXXVIII Commercials Presented by AOL.
"Super Bowl XXXVIII Commercials Presented by AOL epitomizes the unique programming NFL Network delivers to our broad audience," president and CEO Steve Bornstein said. "We’re happy to partner with [America Online Inc.] on this special, and we will continue to offer our fans unprecedented access to the [National Football League] all year long."
NFL Network itself will be featured in a 60-second Super Bowl spot. The commercial will feature current NFL players including Keyshawn Johnson; Michael Strahan (New York Giants); Warren Sapp (Tampa Bay Buccaneers); Priest Holmes, Dante Hall and Tony Gonzalez (Kansas City Chiefs); Torry Holt (St. Louis Rams); Terrell Owens (San Francisco 49ers); and Al Harris and Mike McKenzie (Green Bay Packers).
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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