New York-ACTV Inc. and OpenTV last Wednesday said they closed a previously announced agreement to join forces to deploy SpotOn, a service of ACTV subsidiary Digital ADCO.
The venture is expected to bring SpotOn's "One-to-One Television" advertising capabilities to networks, advertisers and consumers worldwide. SpotOn is compatible with all of the leading digital interactive platforms and set-top terminals, including those currently deployed.
OpenTV took a minority stake in Digital ADCO and joined with ACTV and Motorola Broadband Communications Sector to create a new subsidiary named Digital ADCO International. Under the agreement, the companies will port ACTV's software application onto OpenTV's operating system, which has an installed base of more than 9.3 million digital set-top terminals around the world. OpenTV also will provide support for television-commerce fulfillment. Financial terms were not disclosed.
ACTV created its Digital ADCO subsidiary with Motorola Broadband Communications Sector to redefine traditional TV advertising.
