New Line Sets Y2K Sweepstakes
New York -- Tying in with the millennium hoopla, New Line
Cinema has developed a pay-per-view sweepstakes around its Blast from the Past
title that will award a fully equipped bunker to the winner.
In the "Y2K Bunker Blast Sweepstakes," the grand
prize consists of a fully stocked bunker -- a play on the potentially disastrous year-2000
computer bug, New Line executives said.
The bunker including a water purifier, a solar-powered
radio, a power generator, a hurricane lantern, waterproof matches, a sleeping bag and a
Other prizes in the sweepstakes include a basic survival
kit or $1,000 in cash, movie compact discs and a T-shirt.
Blast from the Past -- in which Brendan Fraser emerges
after 30 years in a backyard bomb shelter and meets Alicia Silverstone -- generated $26.4
million at the box office.
"The Y2K Bunker Blast Sweepstakes grand prize, while
unusual, is truly in the spirit of Blast from the Past," New Line vice
president of sales and marketing Christine Manna said in a prepared statement.
"We are excited to offer viewers a chance to win this
terrific prize, and to enjoy the movie on PPV," she added.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.