Several cable networks said they would partner with Global-QVC Solutions Inc.
for turnkey assistance with their latest electronic-commerce initiatives.
For consumers, that will bring easier access to network-related goods.
For programmers like TV Land, The Golf Channel and Comedy Central, it means
access to new revenue streams and chances to build their brands off-air.
'Contextual selling will not replace advertising revenue for the networks,
but it can be a nice ancillary revenue stream,' Global-QVC president Damon
Mintzer said.
Home shopping channel QVC and its corporate parent, Comcast Corp., are the
leading shareholders of Global Sports Inc., the company from which Global-QVC
emerged.
For a revenue split, Global-QVC provides turnkey e-commerce support that
includes everything from help with product and Web-site design to call-center
operations, inventory management and merchandise
fulfillment.
