Several cable networks said they would partner with Global-QVC Solutions Inc.
for turnkey assistance with their latest electronic-commerce initiatives.
For consumers, that will bring easier access to network-related goods.
For programmers like TV Land, The Golf Channel and Comedy Central, it means
access to new revenue streams and chances to build their brands off-air.
'Contextual selling will not replace advertising revenue for the networks,
but it can be a nice ancillary revenue stream,' Global-QVC president Damon
Home shopping channel QVC and its corporate parent, Comcast Corp., are the
leading shareholders of Global Sports Inc., the company from which Global-QVC
For a revenue split, Global-QVC provides turnkey e-commerce support that
includes everything from help with product and Web-site design to call-center
operations, inventory management and merchandise
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.