NCTA Videos Warn Against Landing In ‘Sheet Hole’

WASHINGTON — The Hole Saga, the National Cable & Telecommunications Association’s new online cable promotion campaign, had generated 7,666 YouTube views at press time.

The campaign consists of a video sending a message to would-be cord cutters or broadcast-only households that “life without cable leaves a mighty big hole” in people’s lives — in this case, literally.

The campaign definitely has an online edge. For example, “Sheet Hole” (pictured) is the title for the scenario where a vacationer winds up in a fleabag motel because she did not have access to the cable broadband service that would have revealed a “no star” rating.

Click through to the four scenarios, involving a bicyclist, skin diver, vacationer and back-woods camper— as well as supporting roles for killer bunnies, sharks and alien busboys — at

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.