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NCTA: Cable Stepping Up to Confront Coronavirus

The cable industry is protecting its workforce, strengthening its networks and stepping up efforts to protect customer wellbeing. 

That was the message from NCTA-The Internet & Television Association in a post on its website Thursday (March 12). 

The association said its members are focused on how networks will handle increased teleworking and school-from-home broadband traffic. 

NCTA says its members are reporting modest, but manageable, changes in internet usage in the most-affected local areas and is confident networks can adapt to any future changes due to the coronavirus. 

"Given the potential needs of teachers and students for at-home instruction, our companies are actively exploring additional ways to expand existing initiatives and develop strategies that will help more families, especially those with school age children who may be forced to be out of school, get connected," NCTA said, pointing to the announcement by Comcast that it was boosting Internet Essentials speeds and making it free for 60 days to low-income residents currently without broadband service. 

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.