Two political-media strategists joined spot-cable-sales organization National Cable Communications. Timothy Kay and Nina Veruete were hired to advance NCC’s political and government business.
Kay, an expert in political-media planning and purchasing, has been involved in campaigns throughout the United States, Canada and Asia. He comes to NCC from Buying Time, where he served as principal and media director, developing strategic spot-market and national-media plans for commercial, political and issue clients utilizing traditional- and alternative-media advertising.
“I witnessed the evolution of cable and its unique targeting capabilities firsthand through my work with political clients,” Kay said in a prepared statement. “Recognizing the incredible potential of the spot-cable medium, I came to NCC seeking a way to more effectively assist the political community in getting its message out.”
Veruete joins NCC after working as a political consultant for Navigant Consulting, where she developed legislative strategy and key communication. She has also formulated and advocated legislative strategies on various issues and organized Congressional outreach programs for consulting firms.
“Targeted media is going to play a very important role in the future of campaigning, with video-on-demand leading the way. NCC is the one-stop shop for this hypertargeted advertising,” Veruete said in a prepared statement.
NCC is jointly owned by Comcast, Cox Communications and Time Warner Cable.
