NBCU Names Val Boreland To Content Strategy Post

By R. Thomas Umstead
published

NBCUniversal Cable Entertainment has named Val Boreland as its new executive vice president of content strategy for its entertainment networks.

In the newly created role, Boreland will oversee content scheduling and acquisitions for USA Network, Syfy, Chiller and Cloo and develop strategies to schedule and deploy content across linear, digital and emerging platforms, said NBCU officials.

Boreland was previously Executive Vice President, Head of Programming & Production at Revolt, the music television network she launched with Sean “Diddy” Combs in 2013.

“We are currently in the midst of a dynamic time in our industry, with viewer habits continuing to evolve,” said Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment, to whom Boreland will report. “As we look at each distinct property and how to launch it, we need to be strategic and tailored about optimizing our content, and Val is uniquely and extensively qualified to successfully launch our networks’ programming across all available platforms.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.