NBCU Looks To Get Fit With Radius

NBCUniversal is jumping into the fitness game with a multiplatform subscription video on demand service.

The Radius on-demand service functions like a virtual trainer via customized workouts developed by notables in the field. Fitness aficionados and or those who just looking to begin making workouts part of their lives can tap the service at RadiusFitness.com and the Radius Fitness app for iPhones and iPads. The workouts, developed from Basheerah Ahmad, Nicky Holender, Keoni Hudoba, Alex Isaly and Natalie Uhling, will also soon be available via Xfinity On Demand.

Radius Charter Memberships are currently offered for a $9.99 monthly subscription fee.

The Radius way can also be seen weekdays from 6 a.m. to 9 a.m. on NBCSN.

“Radius marks an exciting evolution in the industry as we make premium fitness accessible to anyone, anywhere, anytime by leveraging our media platforms, technology, and partnerships,” said Nick Lehman, president of digital at NBCU, who led development of the new brand.  “With fitness at the epicenter of today’s pop culture, now is the perfect time to introduce a new media brand that can capture and drive the explosion of innovation in the fitness space.”

Radius trainers draw from their own individual fitness styles to create multi-workout fitness programs that are tailored for all fitness levels and interests. Beginners might choose “Jumpstart” or “Radius Beginner Bootcamp” whereas those seeking a high-intensity program might opt for “Venom for Radius” or “Triple Threat.” For those who have limited time but still want to fit a workout in, Radius offers programs like “10acious,” a series of full body workouts that can be completed in 10 minutes.

Under Armor is a launch partner.