NBC's coverage of Super Bowl XLIX wasn't the only platform to set records on Sunday.
NBC Sports Live Extra’s live stream of the New England Patriot's 28-24 win over the Seattle Seahawks in the NFL championship game averaged 800,000 viewers per minute, 1.3 million concurrent users and 213 total minutes, according to Adobe Analytics.
The live stream to desktops and tablets -- Verizon holds NFL mobile streaming rights -- also produced 2.5 million uniques, up 9% from Fox's tally last year and 19% compared to the 2.1 million for NBC’s live stream of Super Bowl XLVI in 2012, which was the first-ever live stream of the NFL's title tilt.
The 800,000 average viewers per minute was up 52% versus Fox’s stream of Super Bowl XLVIII last year, which averaged a then record 528,000 viewers per minute. Concurrent users peaked at 1.3 million at the moment when Patriots cornerback Malcolm Butler made his game-winning interception in the final seconds, and was up 18% versus Fox's 1.1 million last year.
In addition to the record traffic, NBC Sports Live Extra delivered a high-quality stream with a long engagement of 84.2 minute per viewer, according to Akamai.
“The Super Bowl stream on the NBC Sports Live Extra platform went fantastically well,” said Rick Cordella, senior vice president and general manager of digital media at NBC Sports Group. “We were excited, not only by the record-breaking consumption, but also the quality of the streams we delivered to football fans.”
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