Skip to main content

NBC Chases the Cup Across Platforms

WHEN NBC SPORTS dropped the puck on its coverage of the National Hockey League’s Stanley Cup Playoffs, it did so with the hopes of boosting viewership by offering wall-to-wall live coverage across several networks and platforms.

Along with airing every first-round playoff game across four networks — NBC, NBCSN, USA Network and CNBC — most of its telecasts were not blacked out for the first time in local-team markets since NBC Sports Group acquired the NHL’s rights in 2005. Boston and Pittsburgh were the only markets where first-round blackouts remained in place, NBC said.

“The fans are the real winners here,” NBC Sports and NBCSN president of programming Jon Miller said of the side-by-side telecasts. “They now have more options than ever to watch first-round playoff coverage of their local teams.”

The losers could be the regional sports networks, which will now have to compete with national network coverage for eyeballs — although for most hockey fans, local-team telecasts are often more palatable than national network coverage.

At worst, NBC Sports executive producer Sam Flood said, the new setup should eliminate the confusion over which games are blacked out in which markets. “Now you know where to go,” Flood said during a pre-playoffs conference call with reporters. “We like that. Simplicity is a good thing.”

On the digital side, the NBC Sports app will provide live streaming of every NHL playoff game televised by NBC, NBCSN, USA and CNBC, giving hockey fans multiple points of entry to watch live playoff games on multiple platforms.

Baseball season is in full swing and the LeBron James- and Kevin Durant-led NBA Playoffs are launching this weekend. In such a crowded TV sports arena, NBC Sports is hoping its one-stop shop approach to distributing the chase for the Stanley Cup will keep hockey’s postseason excitement competitive by streamlining the fan experience and making the competition easier to find.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.