NAB Disagrees With Nielsen's Caluclation Of Digitally Unready Households

The National Association of Broadcasters has taken its complaints against Nielsen's calculation of digitally unready households directly to the company's Chairman, David Calhoun.

In a letter to David Calhoun, NAB President David Rehr "respectfully disagreed" with both Nielsen's numbers and how they arrived at them, calling them unfair and misleading. Nielsen stood by its numbers as the best gauge around of DTV-readiness.

Nielsen has been releasing periodic updates on its survey of households it considers completely unready for digital, which by its reckoning means that they do not have cable, satellite or telco TV; have only analog TV sets, and don't have any of those hooked up yet to a converter box that would allow them to receive a digital signal.

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