Continuing its yearlong pro-social campaign, MTV: Music Television -- in
association with several celebrities and human-rights and anti-discrimination
groups -- will hand out $250,000 worth of scholarships to students who champion
social justice work.
Actress Mena Survari and recording artists Dave Matthews Band, Destiny's
Child and Method Man will award one of five $50,000 'Fight for Your Rights
Leadership Scholarships' to students who are leading the way in the fight
against discrimination, MTV and MTV2 president Van Toffler said. Former
heavyweight champion and humanitarian Muhammad Ali will also present a
scholarship to a national winner.
MTV will heavily promote the program -- which is coordinated by social-rights
groups Shine and the National Conference for Community and Justice -- through
on-air and radio spots, MTV president of programming Brian Graden said.
The program will also have a major presence on MTV's FightforYourRights.MTV.com Web
site, from which applications for the scholarships can be obtained. The winners
will be announced at a Shine event in New York Oct. 24.
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