MTV: Music Television announced Thursday that it has sold at least seven
major sponsors for its upcoming live MTV Video Music Awards special Aug.
29.
AT&T Corp., DaimlerChrysler's Dodge, Levi Strauss & Co., PepsiCo
Inc., Sony Electronics Corp., Taco Bell Corp. and Wm. Wrigley Jr. Co. are the
major spenders for the primetime show, which will originate from Radio City
Music Hall in Manhattan starting at 8 p.m.
Live performances are due during the VMAs from Sheryl Crow, Ashanti,
Eminem, Pink, Shakira, Ja Rule, P. Diddy and Bruce Springsteen and the E Street
Band.
Taco Bell's buy is part of its recent $15 million MTV upfront
deal.
