The deal links broadcast networks NBC, which owns MSNBC.com, and CBS, sister
company to BET.com under the Viacom Inc. umbrella.
Under the terms of the agreement, MSNBC.com is supplying BET.com with a daily
feed of news headlines. BET.com is providing African-American-based feature
content to MSNBC.com, which will be incorporated into various sections of the
site including its 'Race in America' feature, located in the news section.
'As the leading African-American-targeted Web site, BET.com is a perfect
complement to MSNBC.com's Race in America news section,' MSNBC.com editor in
chief Merrill Brown said.
'This alliance further underscores the fact that the African-American online
community is a strong growing force,' BET.com chief operating officer Scott
Mills said. ''Black History Month' is an excellent time to celebrate this
achievement and begin our relationship with MSNBC.com.'
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