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Mobile DTV Could Change TV Viewing Habits: Survey

A new survey finds strong interest in the mobile digital TV services broadcasters are planning to launch later this year, with nearly seven in 10 (68%) of respondents saying that live mobile TV would increase their television viewing, according to "The Dyle Mobile TV Data Report" released by the Mobile Content Venture.

"These results show that live TV remains an important part of people's lives," said Salil Dalvi and Erik Moreno, co-general managers of the Mobile Content Venture in a statement. "As people upgrade to smartphones and tablets, live TV is a must-have service. Whether you are a wireless carrier or a cable/satellite operator, it seems clear that enabling the 'living room experience' on the go can be a smart business opportunity. The exciting part of all of this is that the technology to deliver this experience in a truly scaleable way is finally here."

The survey of 510 U.S. adults aged 18 to 54 was conducted by Research Now. The Mobile Content Venture is a joint venture consisting of 12 major broadcast groups, Fox, Ion Television and NBC that plan to launch the Dyle mobile TV service this year.

Other highlights of the study include the finding that over 50% of consumers would consider watching mobile TV on smartphones and tablets and that smartphones and tablets will be key devices for receiving the signal, with 61% saying they would like to access mobile DTV services on a smart phone and 54% saying they would like to view the broadcasts on their tablet.

Read more at B&C here,