Midcontinent Media's Floyd To Retire

Midcontinent Media, Inc. has announced the retirement of president and COO
Joe H. Floyd, effective July 1. Executive VP and general counsel Mark Niblick
will become president and CEO at that time.

Floyd will remain on the board of directors of Midcontinent Media, the parent
company of MSO Midcontinent Communications, as vice chairman. Floyd will also
continue to serve on the boards of the National Cable Television Association and

'Joe H. Floyd has served Midcontinent well with his engineering

for over 32 years and is the architect of one of the most advanced

telecommunications networks currently in use in the United States,' said

Larry Bentson in a prepared statement. 'We look forward to his continuing
expertise on the board of directors and as a consultant to the company.'

Midcontinent Communications, which expanded an existing partnerships with
AT&T Broadband last April to add more customers in some of its market areas,
now counts 200,000 subscribers in some 200 communities located in North and
South Dakota, Minnesota and parts of northern Nebraska. The privately held
company recently converged its cable television, local and long distance
telephone service, high-speed Internet access, cable advertising, and data
network services into a single operating

group, under the Midcontinent Communications banner.

Floyd started his career with Midcontinent in 1968 as manager of South

Cable. Following the build-out of cable systems in the Black

Hills of South Dakota area, he took over the wholly owned cable operations

Midcontinent in Aberdeen, South Dakota as vice president in 1971. Four years

he became executive vice president of operations for Midcontinent, including
the KELO-Land Radio and Television Stations. Floyd was elevated to president and
COO in 1995, relocating to the corporate offices in Minneapolis.

Niblick joined Midcontinent in 1985 as director of corporate development.

In 1989 he was named to the company's board and was named general counsel.
Six years later, he was promoted to executive vice president.