After five years on the air, Mexicanal has signed a national
research agreement with The Nielsen Co., which began providing weekly
television ratings and demographic information for the network's lineup of
regional news, entertainment and sports from all throughout Mexico and the U.S.
The research package, which went into effect in February,
covers multi-tier distribution of the network, including cable, satellite and
digital broadcast over-the-air carriage. Nielsen developed the multi-tier service
just over a year ago to incorporate the growing number of digital networks in
Mexicanal's current distribution mix inclues broadcast
multicast in some of the top Hispanic DMAs, such as Los Angeles (KBEH, channel
63.3); New York (WDVB, channel 23.2); Dallas (K31GL-D, channel 31.2); Phoenix,
Ariz., (KTVP-LD, channel channel 22.2); and San Antonio, Texas (WOAI, channel
4.2). It is also distributed in areas that experienced strong Hispanic growth
in the 2000 U.S. Census, including Atlanta, Ohio and Nevada.
Nielsen ratings research was the logical next step for Mexicanal as we continue
to press forward with distribution growth and new potential broadcast
affiliates," Mexicanal president and CEO Luis Torres-Bohl said.
Mexicanal has been on the air for over five years, having
been supported by such notable advertisers as Farmers Insurance, Walmart and
Ford, among others," Mexicanal senor vice president of advertising sales John
Perez said. "Having Nielsen ratings is our commitment to the advertising
community that we are here to stay, acknowledge their support and welcome new
clients to the Mexicanal family."
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