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Mediaset España Sets U.S. Programming Lineup

CincoMás, the international distribution arm of Mediaset Spain, has officially launched with eight of its series now appearing on the lineup of inaugural affiliate WDFL, aka "Mira TV," in Miami.

With public affairs and talk already a strong part of its lineup, Mira TV seeks to augment its existing calling cards with entertainment and fiction-based programs originally seen on Telecinco and Cuatro in Spain.

At 6 p.m., both men and women will get extreme makeovers in the reality series Cámbiame. Thirty minutes later, a Spanish-language, live-action skit-filled program reminiscent of the comic strip characters "The Lockhorns" — Escenas de Matrimonio — will air.

The 9 p.m, hour (Monday through Friday) features a rotational schedule that includes (Monday-Friday) the comedy El Chiringuito de Pepe, "love and passion-filled" Tierra de Lobos, true-crime drama Homicidios, the Grey's Anatomy-like drama Hospital Central and Piratas.

On Saturdays and Sundays, Mira TV will air the popular variety show Qué tiempo tan feliz, hosted by Maria Teresa Campos.

Weeknight programming replaces a local variety show hosted by comedian Alexis Valdés.

Mira TV has invested heavily in locally produced talk and news-oriented programs helmed by nationally known talent, including Maria Elvira Salazar and Rick Sanchez. However, sources have said that advertising has not met expectations.