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Mediamorph Module Eases EST, VOD Title Management

Mediamorph, a provider of cloud-based rights management systems, has launched Offer Management, a new module designed to help video operators manage pricing, promotions and placement for titles tagged for video-on-demand and electronic sell through products.

The company said it’s launching it amid an opportunity for pay TV providers to more effectively manage and drive more revenue from massive video libraries, enabling them to consolidate and determine which titles to license, which studio promotions to utilize, what price points to set, and which distribution windows to utilize.

 “Offer Management drives profitability by making it easier to implement price and margins rules,” said Mediamorph CEO Rob Gardos, in a statement.  “Mediamorph uniquely streamlines the process of how Pay TV providers manage the licensing lifecycle; from contract centralization to content selection, to pricing and full circle to studio revenue remittance.”

Mediamorph (booth 1629) said it is launching the module in tandem with next week’s INTX show in Chicago.