The Orlando Magic's dramatic win over LeBron James and the Cleveland Cavaliers scored a double-digit advance in viewers for the "drama" network Wednesday night.
TNT's May 20 coverage of the first game of the Eastern Conference finals produced a 4.6 national rating and averaged 7.32 million viewers, 18.3% more than the 6.19 million that tuned in for the opener of the 2008 Western Conference confrontation between the Los Angeles Lakers and San Antonio Spurs, covered by TNT.
Magic-Cavs was also up 24% over last year's Eastern Conference opener between the Boston Celtics and Detroit Pistons, which aired on ESPN.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.