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Machinima Names VP, Brand Partnerships

Machinima, the digital service focused on gamers, has hired Steve Reed to the post of VP, brand partnerships.

In that role, Reed, who reports to Machinima SVP and GM Russell Arons, will head up the service’s U.S. sales operation.

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Reed most recently was a founding partner of Tier Zero, a boutique agency that advises Fortune 500 brands on digital strategies, and was national VP of sales at CBS Interactive, managing sales on products and services such as GameSpot and CNET. He also led sales for the launch of Studio 61, a CBS Interactive content studio.

Reed comes on board at Machinima soon after the service rebranded and refocused its efforts on the gamer community.

“Steve comes to Machinima with a reputation for innovation and the ability to develop unique large scale brand experiences, connecting audiences with products in a way that is creative, compelling and entertaining,” Arons said in a statement.

Reed studied Visual Arts at Penn State, and spent most of his career working in NYC and living in Brooklyn before recently relocating to Los Angeles with his wife and two sons, Machinima said.