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Logo Names Zacky SVP, Original Programming, Development

MTV Network's Logo has appointed Brent Zacky senior vice president, original programming and development, and Michelle Auguste to senior director, programming research.

Based in Los Angeles, Zacky will oversee Logo's current original programming and development, as well as its bicoastal development team and talent, reporting to Lisa Sherman, executive vice president and GM, Logo. Zachy comes to Logo from TLC, where he had served as vice president of development and programming since 2007.

"Brent's development philosophy is the perfect fit for Logo's ‘New' ‘Now' ‘Next' approach to programming that identifies tomorrow's pop culture, fashion, lifestyle and music trends today," said Sherman in announcing the hire. "His successful track record of turning programming ideas into TV-ratings wins is a rare talent."

Logo has also sought to expand its research efforts with the new programming research department that will be led by Michelle Auguste as senior director. In this role, she will work alongside the programming, scheduling, marketing department to analyze ratings for the network. She will be based in New York and will report to Marc Leonard, senior vice president, multiplatform programming, Logo and Colleen Fahey Rush, executive vice president and chief research officer, MTV Networks.