Lifetime Movie Network Plans New Look

Lifetime Movie Network said Monday that it would unveil next month its first
new on-air look since its launch three years ago.

The network plans to take its viewers 'through the lens' with a new network
logo, the company said in a press release. The lens concept will be carried over
to other station IDs, including program openings and menu line-ups. The new
design was created to incorporate the Lifetime brand will giving a separate
identity to the movie network.

Lifetime Movie Network boasts nearly 14 million subscribers among digital and
analog cable and direct-broadcast satellite.

Lifetime Television Network said Monday its carriage has surpassed 80 million
homes. The channel was launched 17 years ago.