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Lifetime Hires MTV's Greco as Research Chief

Lifetime Networks has hired former MTV executive Mike Greco as executive vice president of research, succeeding Tim Brooks as the networks’ head of research.

Brooks had previously announced his retirement at year's end.

Based in New York, Greco will be responsible for all research concerning Lifetime Television, Lifetime Movie Network and Lifetime Real Women programming, as well as Lifetime Digital, Advertising and Affiliate Sales.

CEO Andrea Wong, in a release, said “Mike’s strong experience, strategic abilities and creative thinking have earned him the reputation as one of the industry’s outstanding research executives. These broad-based skills will be a perfect fit as we redefine and expand the role of research to increase brand growth across all our platforms.” 

She also lauded Brooks, who will serve as a consultant until year’s end.

As senior VP of research at MTV, a position he held since 2004, Greco oversaw all primary and secondary research across all MTV brands, including MTV, MTV2, MTV.com, MTVU and MTV3res, and its platforms from on-air, online, broadband, VOD and wireless to non-traditional distribution. He joined MTV in 2000 as VP, MTV Research. Before that, he was VP of broadcast research at OMD USA.