Lifetime Gets Its Ya-Ya s Out

By MCN Staff
published

Lifetime Television and Lifetime Movie Network said they'll run a tie-in
promo for new theatrical release Divine Secrets of the Ya-Ya
Sisterhood.

Lifetime has slated a 'Sisterhood Weekend' for June 1 and 2 -- a programming
stunt that will feature two days of films with female appeal. During the
weekend, the network will run interstitials featuring stars from the movies.

Warner Bros. Pictures will premier Ya-Ya Sisterhood June 3 in Los
Angeles. It stars Sandra Bullock, Ashley Judd, Ellen Burstyn, Maggie Smith and
James Garner.

LMN this month has already been running a Ya-Ya sweepstakes, the grand
prize of which is a trip to attend the movie premiere.

MCN Staff