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Lifetime Frames Portrait with Dollars

Lifetime Television announced plans to back its new season of Intimate
Portrait
with a multimillion-dollar marketing campaign.

'Her Story, Her Words' is the tag line for the new campaign, which breaks
Monday, June 11, with on-air spots, print ads, cross-channel spots, radio and
outdoor.

The sixth season of the biographical series premieres Monday, June 18. The
first-week subjects are Calista Flockhart, Laila Ali, Sela Ward, Liz Smith and
Naomi Campbell.

The campaign was produced in-house.