Looking to spark customer growth in sluggish regions including The Netherlands, Switzerland and Belgium, Liberty Global has announced the deployment of its next-generation video platform, Horizon 4.
The platform combines linear TV with cloud DVR, VOD, voice remote capabilities and integrated OTT apps, including Netflix and YouTube. And it’s already battle-tested, with Liberty deploying it across around 2 million homes in the UK, where it has been combined with Arris set-tops and TiVo software and marketed under the “V6’ brand. Liberty Media reported an uptick of 45,000 TV customers across Virgin Media system in the second quarter.
But company CEO Mike Fries conceded that it faces “a pretty tough competitive environment” in places like Switzerland, where Liberty lost 54,000 customers in Q2, more than half of them in video.
Liberty, which announced the deployment at its “Tech Summit,” an event held within in conjunction with the IBC Show in Amsterdam, has also conducted tests of the platform in 10,000 homes across multiple Euro systems.
The platform uses the Reference Design Kit, an open-source software for set-tops that has been jointly developed by Liberty, Comcast and Charter Communications.
Liberty said the hardware and user interfaces of the Horizon 4 product suite were developed in-house by teams based at Liberty Global’s tech campus in Schiphol-Rijk in The Netherlands, together with various teams in other countries and with external partners across Europe.
“Our teams develop a common set of products and services, which are then rolled out across our local operating companies,” said Enrique Rodriguez, the former TiVo CEO who is Liberty Global’s recently appointed exec VP and CTO, in a statement. “This allows us to achieve significant scale and operating synergies.”
Added Mark Giesbers, Liberty Global’s VP Entertainment Products: “We want to add value to customers' lives and deliver on their expectation of 'any content, any device, anywhere, anytime'. That means aggregating all those TV channels, movies, series and apps into one easy-to-use, seamless viewing experience - and across multiple devices. The new Horizon 4 platform with its 4K set-top box, the remote with voice-control and the improved mobile app allows us to do exactly that.”
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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