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Level 3 Launches Channel Origination Platform

Level 3 Communications has introduced a Channel Origination platform designed to help broadcasters create linear offerings for secure distribution or distribution to MSOs and satellite TV providers.

Touting its Channel Origination product as a “one-stop-shop” for playout, Level 3 said content owners provide their channel playlist and digital video files, and Level 3 will then format and store that content until ready for distribution over satellite or fiber. Level 3 did not announce any content partners for its new video offering.

“Content providers increasingly want to spend more of their time developing compelling content and less time overseeing the complex processes required to deliver that content to their end users,” said Anthony Christie, chief marketing officer at Level 3, in a statement. “Through Level 3’s global fiber-based video distribution network, which enables us to securely and reliably deliver content anywhere in the world, our customers can increase their points of distribution, enabling them to scale more efficiently and focus on the growth of their business.”

Level 3 said its Channel Origination product also serves as an “entry point” to its IP-based Video Cloud distribution service, which supports live broadcast video acquisition, encoding, transcoding, and delivery via the Level 3 content delivery network.