San Diego school of law’s Center for Public Interest Law (CPIL) published an “open letter” to Facebook chairman and CEO Mark Zuckerberg with what executive director and law professor Robert Fellmeth said were three simple, low-cost ways to preserve Facebook’s business model while ensuring privacy:
1. “All communications on Facebook will go only to the persons to whom they are directed. An exception may be made where Facebook transmits to any adult subscriber or to the teen subscriber and his or her parent a simple copy and paste of what is to be transmitted and a brief description of who will receive it (numbers and description of recipient population), with a consent button. If the adult subscriber or the child subscriber and parent clicks on the button — off it goes. The cost is minimal.
2. “All personal information in a Facebook account is accessible only by the subscriber and identified friends for such access, or by Facebook which will not transmit to any third party.
3. “Any mass communication through Facebook must identify the sender by accurate personal, corporate, or other name.”
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