Charter Communications has tapped Keith Bowen as chief revenue officer for Spectrum Reach, the operator’s advertising sales and production services division.
Bowen, who reports to Charter EVP and president of media sales David Kline, will oversee all aspects of revenue generation for the Spectrum Reach division.
Bowen joins Charter after serving in the same role at Tribune Media. He is also late of TV One and Radio One, and Turner Broadcasting, where Bowen was SVP of TBS and TNT sales.
The appointment comes on the heels of Charter’s acquisitions of Time Warner Cable and Bright House Networks.
"As we continue to strengthen our digital advertising solutions, providing our partners a broader suite of services and enhanced data-driven advertising capabilities to target their customers, Keith's ability to drive sales and accelerate growth will prove invaluable to this organization" said Kline, in a statement.
Bowen has also served on board such as the Executive Board of the American Advertising Federation, the Board of the AAF Mosaic Council and the IRTS Foundation. He graduated Loyola University in Chicago with a BA in Business and Finance.
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