Katezenberg, Whitman Reveal Sub Price, Launch Date for New Mobile First Platform

NewTV, the mobile-first programming platform being launched by movie mogul Jeffrey Katzenberg and former Hewlett-Packard chief executive Meg Whitman, will launch sometime around late-2019/early-2020 with a subscription price of $5 a month, $8 a month without ads.

The revelations were made Tuesday by Whitman and Katzenberg, presenting at a Santa Barbara, Calif. investor conference organized by AT&T’s WarnerMedia division. (The event was covered by Variety.)

Simultaneously, NewTV confirmed that former US Weekly and Hollywood Reporter editor Janice Min has joined its team.

“So YES, you can assume there will be news programming (Hollywood, political and more),” Min tweeted, including a photo of her being flanked by Whitman and Katzenberg. 

NewTV expects to launch with a a collection of premium short-form video series, with each episode running around 10 minutes or less in length.

“There are multiple ‘ in between’ moments over the course of your day,” during which these short episodes could be enjoyable to consumers, Katzenberg told investors.

The platform is being developed by Katzenberg’s WnderCo, which recently revealed that it has secured $1 billion in seed funding from investors including NBCUniversal, Disney, 21st Century Fox, Sony Pictures and Viacom, among others. 

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!