July’s Most Ad-Skipped Shows
Below is a ranking of the primetime basic-cable and broadcast shows that showed the most ad-skipping among time-shifting viewers in July, according to TiVo Research’s measurement of time-shifted commercial retention, which is defined as the ratio of the average-second time-shifted commercial rating to the average-second time-shifted program rating.
Top 10 Primetime Cable Shows
Rank Program Network Program Count
1 Suits USA Network 3
2 Beachfront Bargain Hunt: Renovation HGTV 5
3 Mexico Life HGTV 8
4 Hell on Wheels AMC 4
5 Legends & Lies: The Patriots Fox News Channel 6
6 Food Network Star Food Network 6
7 The Challenge: Rivals III MTV 5
8 The Last Ship TNT 5
9 Alone History 5
10 House Hunters International HGTV 13
Top 10 Primetime Broadcast Shows
Rank Program Network Program Count
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1 Penn & Teller: Fool Us The CW 3
2 Masters of Illusion The CW 3
3 BrainDead CBS 4
4 BattleBots ABC 4
5 Match Game ABC 5
6 Wayward Pines Fox 5
7 20/20: In an Instant ABC 4
8 Whose Line Is It Anyway? The CW 5
9 Big Brother 18 CBS 16
10 Home Free Fox 5
