Johnson & Johnson will sponsor and coproduce at least two original
primetime movies per year for Turner Network Television.
These movies, promoted as 'Johnson & Johnson Spotlight Presentations,'
were one of the announcements Turner Entertainment Group was slated to make
during its Monday-evening upfront presentation to the ad community in New
York.
However, the first project -- Door to Door, slated to premiere in July
-- was in the production pipeline prior to the finalization of J&J's
agreement.
The contract expands the Family Friendly Programming Forum beyond the major
broadcast networks.
J&J, a cofounder of that initiative, made the TNT deal through Magna
Global USA, Interpublic Group of Cos. Inc.'s media-buying entity.
Earlier this year, a TNT spokesman confirmed that such a sponsorship was in
the works but declined to identify the client involved.
