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Jeff Williams Named Apple COO

Long-time Apple exec Jeff Williams has been named chief operating officer at the CE giant, heading up one of several exec moves at the company announced Thursday. 

Among the other moves, Johny Srouji is coming on board as senior vice president for Hardware Technologies, and Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the App Store across all Apple platforms, including the new app-friendly Apple TV and the Apple Watch.

Additionally, Tor Myhren will join Apple in Q1 2016 as vice president of marketing communications, reporting to CEO Tim Cook. Joining Apple from Grey Group, where he was chief creative officer and president of Grey New York, Myhren will succeed Hiroki Asai, who is retiring 18 years with Apple.

Newly named COO Williams joined Apple in 1998 as head of worldwide procurement, and in 2004 was named vice president of operations. He has overseen Apple’s supply chain since 2010, and was key to Apple’s launch of the iPhone, and oversees development of the Apple Watch.

Srouji joined Apple in 2008, and headed up custom silicon and hardware technologies at Apple, including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets that power Apple’s product line, including the A4, the first Apple-designed systems-on-chip.