iTunes, V-me Partner for Downloads
Spanish-language TV network V-me has partnered with Apple to offer 30 hours of programming via the iTunes Store.
Users will be able to use Apple’s iTunes application, available at www.itunes.com, to download entire episodes or seasons of programs including Estudio Billboard, LazyTown and Viva Voz con Jorge Gestoso.
“V-me’s audience is everywhere and we want to be everywhere they are,” said V-me CEO Carmen DiRienzo. “Hispanics are among America’s heaviest consumers of content downloads, and with V-me programs now available on iTunes, our viewers can enjoy more of what they want, whenever they want.”
V-me series available at launch include Estudio Billboard, a showcase of top Latin musicians such as Juanes, Maná, Laura Pausini, Gloria Estefan and Daddy Yankee hosted by Billboard’s Leila Cobo. Each episode, running for about 45 mintues, costs $1.99 or users can buy the entire season for $19.99.
Also available for download are LazyTown, a kids-targeted program mixing real-life action with puppetry; and Viva Voz con Jorge Gestoso, a news analysis and interview show.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.