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IOC Nixes Net Content

LAUSANNE, SWITZERLAND - The International Olympic Committee
adjourned a two-day media conference last week by continuing its full support for its existing TV rights contracts and holding off on any moves to deliver the Olympics via the Internet.

"I don't think we can sacrifice the 3.7 billion television viewers for the 25 million visitors to [our Olympics] sites on the Net," said Richard Pound, executive chairman of the first IOC World Conference on Sport and New Media.

Internet content companies argue that the IOC should use the Web to distribute events that receive little TV exposure. But the committee said widespread distribution of the games would cannibalize traditional TV-revenue streams.