INTX 2015: Mediacom Expands Rovi Relationship

Rovi Corp. said it has struck a multi-product deal with Mediacom Communications Corporation covering Rovi Operator Insights, Rovi Ad Optimizer and Rovi Subscriber Analytics, products that will provide the MSO with data on network performance, viewership trends and the ability to more efficiently utilize available ad inventory.

The deal also includes an i-Guide renewal, clearing Mediacom to launch new Rovi discovery products on iPads, smartphones, and digital terminal adapters (DTA), respectively, with the Rovi Guide xD and Rovi DTA Guide.

The agreement also extends Mediacom’s license of Rovi’s intellectual property to cover set-tops, as well as online and mobile devices.

“This agreement with Mediacom, a major U.S. cable provider, underscores Rovi’s commitment to building high-quality technology offerings for service providers,” John Burke, Rovi’s executive vice president and chief operating officer, said in a statement. “As we continue to broaden our product portfolio, we look forward to enhancing our customers’ offerings by delivering advanced technologies that improve the viewing experience and bring entertainment discovery to life.”

“The data and analytics insights, enabled under this agreement, provide essential intelligence that will fundamentally enhance our business going forward,” added John Pascarelli, executive vice president, operations, Mediacom. “By aligning with Rovi, we’re able to gain relevant operational and subscriber use cases to ensure we drive more value to our customers.”