Batman is zonking some decent numbers for TV Land.
Since its launch in late April, the campy 1966-through-1968 series, starring
Adam West as 'The Caped Crusader,' has ranked as the sixth-highest-rated show
among the vintage network's target audience of adults 25 through 54.
Through May 13, Batman -- which also features Burt Ward as Batman's
sidekick, Robin -- has averaged a 0.34 rating among adults 25 through 54 since
its TV Land bow April 29, according to Nielsen Media Research data supplied by
the network.
Those figures include all plays for the show, including its first-week
marathon and overnight airings.
The show -- featuring such guest villains as Frank Gorshin as The Riddler,
Cesar Romero as The Joker and Vincent Price as Egghead -- has averaged a 0.5
household rating through May 13, good for eighth place on the network.
Twin episodes, which conclude a story arc, air during its primary nightly
window from 7 p.m. to 8 p.m.
During its first-week marathon, Batman improved TV Land's demo 77
percent from 8 p.m. to 10 p.m.
Batman is down relative to the aforementioned demo and households when
gauged head-to-head with its time-slot predecessor, The Andy Griffith
Show. That show, now airing at 10 p.m., is TV Land's top ratings
performer.
