Telemundo’s multi-faceted, award-winning television host, singer and actress Lucero, known as “La Novia de America” (America’s sweetheart),” will be honored with the 2015 Award for Outstanding Achievement in Hispanic Television at the 13th Annual Hispanic Television Summit, set for Thursday, Oct. 22, at the Park Central Hotel New York.
The award, one of two presented at the Hispanic Summit by Broadcasting & Cable and Multichannel News, recognizes the recipient for their professional and personal impact on the business of television and video for Hispanic viewers. Lucero is the first telenovela star to be honored with the award at the Hispanic Television Summit.
This year, for the first time, the Hispanic Television Summit is one of the signature events that make up New York City Television Week, which also includes The Next TV Summit & Expo, The Content Show, Advanced Advertising and the Broadcasting & Cable Hall of Fame.
“Lucero is a true icon who has been successful in multiple areas of entertainment, crossed cultural boundaries and won legions of fans,” Louis Hillelson, VP/Group Publisher, Broadcasting & Cable/Multichannel News, said. “Lucero continues to be one of the most prolific stars in the history of the telenovela in an era when the genre is gaining popularity with English speaking audiences. In addition, she has offered her hosting skills in support of multiple telethons which have raised millions for noteworthy causes. We are delighted to honor Lucero with our 2015 Award.”
Mexican-born Lucero joined Telemundo in 2015 as host of the network’s mega-reality “Yo Soy El Artista” and will soon make her return to the world of telenovelas by starring in an upcoming original production, her first since 2012. As an actress, she has a total of seven movies and starred in multiple telenovelas including “Alborada,” which earned her an Emmy Award. Lucero has hosted the Latin Grammy Awards eight times, the Mexican Telethon since 1997, in addition to the Telethon in Chile, Guatemala, El Salvador and the U.S. As a singer, she has sold more than 27 million records worldwide and many of her songs have topped the music charts across the world. She has released a series of successful albums including 2014’s chart topper “Aqui Estoy.”
Previous winners of the Award for Outstanding Achievement in Hispanic Television have included renowned television hosts Don Francisco (aka Mario Kreutzberger) and Cristina Saralegui; network news anchors Jorge Ramos; María Celeste Arrarás; María Elena Salinas and José Díaz Balart; boxing champion Oscar De La Hoya; soccer announcer Andrés Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.
This is the second of two awards that will be presented at this year’s Hispanic Television Summit. As previously announced, Verizon is set to receive the 2015 Award for Leadership in Hispanic Television. The Leadership award is given to a company or organization for their courage and commitment to “staying the course” in attracting and serving Hispanic audiences. Previous recipients include Comcast, Time Warner Cable, Dish and Major League Soccer.
Other notables at this year’s Hispanic Television Summit include recently announced keynote speakers Gonzalo del Fa, President, GroupM Multicultural and Gary R. Stevenson, President and Managing Director, MLS Business Ventures.
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