Multichannel News and Broadcasting & Cable have selected Verizon Commuications to receive the 2015 Award for Leadership in Hispanic Television, NewBay Media has announced.
Javier Farfan, Verizon vice president of cultural engagement, will accept the award on behalf of the telco at the 13th Annual Hispanic Television Summit on October 22.
“Since its launch in 2000, Verizon has responded to the needs of the Hispanic community by delivering customized content and packages across its video, voice, mobile and Internet platforms,” said Louis Hillelson, VP/group publisher, Broadcasting & Cable/Multichannel News. “We applaud the company’s forward-thinking commitment to designing a multi-cultural communications strategy that specifically includes outreach to this vitally important and diverse community.”
Previous corporate recipients of the Award for Leadership in Hispanic Television have included Comcast, Time Warner Cable, Dish and Major League Soccer. A second award, the Award for Achievement in Hispanic Television, which is given to an individual, will be announced separately. Past honorees have included renowned television hosts Don Francisco and Cristina Saralegui; network news anchors Jorge Ramos, Maria Celeste Arraras, Maria Elena Salinas and Jose Diaz Balart; sports celebrity Oscar De La Hoya; soccer announcer Andres Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.
The Hispanic Television Summit this year, to be held at New York's Parc Central Hotel, for the first time will be one of the signature events comprising New York City Television Week, Oct. 20-22. Other key events that week include the Next TV Summit & Expo, The Content Show, Advanced Advertising and the Broadcasting & Cable Hall of Fame.
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