Home & Garden Television announced Monday that it is partnering with
Drexel Heritage Furniture Inc. on a promotion involving 200 of that retail
chain's stores starting Wednesday.
As of that date, the stores of Drexel Heritage -- the luxury home-furnishings
retail division of Lifestyle Furnishings International -- will showcase five
HGTV cable shows that the retailer sponsors via a video shown on in-store TV
The promotional video will feature a montage of homes and designs as seen on
HGTV's Kitty Bartholomew: You're Home, Dream Builders,
Decorating with Style, Old Homes Restored and Interiors by
Design with Chris Casson Madden.
The in-store promotion push will run through October, according to Drexel
Heritage president Dan Grow.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.