Home & Garden Television announced Monday that it is partnering with
Drexel Heritage Furniture Inc. on a promotion involving 200 of that retail
chain's stores starting Wednesday.
As of that date, the stores of Drexel Heritage -- the luxury home-furnishings
retail division of Lifestyle Furnishings International -- will showcase five
HGTV cable shows that the retailer sponsors via a video shown on in-store TV
monitors.
The promotional video will feature a montage of homes and designs as seen on
HGTV's Kitty Bartholomew: You're Home, Dream Builders,
Decorating with Style, Old Homes Restored and Interiors by
Design with Chris Casson Madden.
The in-store promotion push will run through October, according to Drexel
Heritage president Dan Grow.
